Can public relations initiatives survive this economic crisis? For those of us that can remember the recession of the early 1980's and then the mild economic disruption in the early 1990's -- public relations programs and professionals were among the first casualities of organizational cutbacks.
Will that be the case in this recession or have we done a better job in showing the value and return on investment that strategic public relations programs bring to organizations -- relative to other organizational functions?
From my research, it is clear that when public relations professionals demonstrate their strategic contributions through communications/public relations programs and can tie their program success to increasing the organization's overall value or reputation, then they are in a better position to defend their programs and their jobs.
What do you think?
Will that be the case in this recession or have we done a better job in showing the value and return on investment that strategic public relations programs bring to organizations -- relative to other organizational functions?
From my research, it is clear that when public relations professionals demonstrate their strategic contributions through communications/public relations programs and can tie their program success to increasing the organization's overall value or reputation, then they are in a better position to defend their programs and their jobs.
What do you think?
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