Monday, January 12, 2009
Thank Goodness for This New Thing Called The Internet
While preparing for tomorrow's lecture on crisis communications, I came across this clip from an interview I did on CTV Newsnet in the weeks following the federal election in October. The real secret behind this interview is that my two teenage boys were sitting off camera and threatening to yell and scream just to see how I reacted during the interview...oh the joys of parenthood! The camera guy loved it.
My key point is that political parties, just like organizations, must find a competitive strategic point of differentiation and their leaders must reflect that differentiation as well.